Introduction: A visual platform that with new opportunities to engage parents and children the love of reading
Goal: To enhance the children’s picture ebook experience
Duration: 3 months
My Role: Solo UX/UI designer, visual designer, Illustrator, Photoshop, Sketch.
Client: Amazon Kindle content team
Define
Why we care?
Kids Are Playing With Screens More Than Traditional Toys.
Today’s children are interacting with touch-screen devices more than ever, providing Kindle with new opportunities to engage and teach children the love of reading.
On Kindle, picture books make up about 3% of top selling books. However, most children’s picture books on tablets are not well designed and have the same features as adults’ eBooks.
Frustrations in Today’s Kindle children’s eBook reading experience
Problems:
Children’s book cover has minimal impact.
Participants had a hard time to find and dismiss pop up.
Pop up covers the art work.
Chrome and navigation appearing by each single tapping is distracting.
No reward for children when they finish a book.
Research
Insights:
Children need to touch the book.
Illustration is the most important element for children.
Kids have a short attention span.
Competitor analysis
There are many Children book apps in the market, each of them has their unique features.
iBook as the biggest competitor to Amazon, it has some great features
Pitching zoom feature to see the whole story
Do not have pop feature, so the art never get block
MeeGenius is one of the top 1 app for Children’s books. It brings some great features to attract Children reading those books.
highlight each word to draw students' attention to learn.
Transparent background to keep the art reveal
Read on your own or follow along with expert narration
Playtales award-winning bookstore app that offers the interactive storybooks for children.
Animation features on the book.
Stories available in different languages.
Read stories can without internet
User persona
Design Tenets from Research:
Limit distractions
Stay engaged in the reading.
Optimize story experience for both adult and child
Allow for children to interact while adults read.
Make it rewarding
Encourage customers to read more books from Kindle store.
Ideate solutions
Based on what we leant so far, we created more HOW and WHY questions to direct us explore the solutions underlying the problems.
Mapping out the Experience
To better understand our challenges and obtainable solutions, we mapping out an experience map to describe the kid’s reading journey through a book.
DESIGN & ITERATIONS
Final design
